by Jakub GrzadzielskiClear Vision and Purpose: Defining a Vision that Inspires
Most companies say they have a vision. It’s written on a website. Framed on an office wall.
But here’s the problem: very few organizations actually live that vision. Too often it’s a slogan that sounds good but inspires no one.
And in today’s environment – where top talent demands meaning and customers want authenticity – that’s not just a missed opportunity. It’s a risk.